Flexible Electronics News

Italian Olive Oil Brands Use Thinfilm’s NFC Technology to Authenticate Products, Educate Consumers

Award-winning iOlive app, NFC SpeedTap tags bring smart packaging solution to Tuscany growers.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Thin Film Electronics ASA (Thinfilm) announced that it is integrating its NFC SpeedTap tags in the packaging of Italian olive oil brands to enable product authentication, enhance consumer engagement and fuel online sales.   The growers, each of which produces its oil on farms in Italy’s Tuscany region, will use the NFC technology in combination with an award-winning app called iOlive. Launched in 2014, iOlive has created a comprehensive electronic guide and tracking system that catalogs vital ...

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